Privacy Policy

Effective Date: October 6, 2026

The NICU Family Collective (“NFC,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you share with us. This Privacy Policy explains how we collect, use, and protect information when you visit our website, interact with us online, make a donation, volunteer, participate in our programs or events, or otherwise communicate with us.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us, including when you:

  • Contact us through our website or by email

  • Sign up for newsletters, updates, or other communications

  • Make a donation

  • Register for or participate in an event or program

  • Volunteer with NFC

  • Request support or resources

  • Submit a story, testimonial, photograph, or other content

  • Complete a survey, application, or other form

  • Communicate with us through social media or other platforms

Depending on how you interact with NFC, this information may include your name, email address, telephone number, mailing address, organization or affiliation, and other information you choose to provide.

If you choose to share information about your NICU experience, your child, or your family with us, we may receive that information as part of your communication with NFC. Please do not submit medical records, diagnoses, or other sensitive medical information through our website unless specifically requested through an appropriate and secure process.

2. Information Collected Automatically

When you visit our website, certain information may be collected automatically by our website hosting provider, analytics services, or other technology we use. This may include:

  • IP address

  • Browser type and device information

  • Pages visited

  • Date and time of visits

  • Referring website or source

  • General information about how visitors use our website

This information may be used to maintain, secure, and improve our website and to understand how visitors interact with our content.

3. Cookies and Similar Technologies

Our website may use cookies or similar technologies to help the website function properly, remember preferences, understand website traffic, and improve your experience.

Some cookies may be placed by third-party services that provide functionality or analytics for our website.

You can adjust your browser settings to refuse or delete cookies. However, disabling certain cookies may affect the functionality of portions of our website.

4. How We Use Information

NFC may use information we collect to:

  • Respond to questions, requests, and inquiries

  • Provide programs, resources, and support

  • Communicate with families, volunteers, donors, and community partners

  • Process donations and registrations

  • Coordinate volunteer activities

  • Send newsletters, updates, and information about NFC, when appropriate

  • Plan and improve our programs and services

  • Improve our website and communications

  • Maintain the security and functionality of our website

  • Meet legal, accounting, administrative, or organizational requirements

We do not sell your personal information.

5. How We Share Information

NFC does not sell or rent personal information to third parties.

We may share information with trusted service providers who help us operate our organization and website, such as website hosting providers, email and communication platforms, payment processors, registration platforms, or other vendors that provide services on our behalf.

We may also disclose information when we believe disclosure is reasonably necessary to:

  • Comply with applicable law or legal process

  • Protect the rights, safety, or property of NFC, our families, volunteers, or others

  • Prevent fraud, abuse, or other harmful activity

  • Protect the security of our website or systems

We may also share information when you specifically authorize us to do so.

6. Donations and Payments

When you make a donation or payment through our website, your payment may be processed by a third-party payment provider. NFC generally does not receive or store your complete credit card or financial account information.

The information collected by a payment provider is subject to that provider's own privacy policy and terms.

7. Stories, Photographs, and Testimonials

NFC may invite families, volunteers, healthcare professionals, donors, and community members to voluntarily share stories, photographs, testimonials, or other content.

We will only use submitted content for the purposes and in the manner authorized by the individual through the applicable consent or release process.

Please do not submit photographs, stories, or information about another person without having the appropriate permission to do so.

8. Information of a Minor

Our website is not intended to knowingly collect personal information directly from a minor.

Because NFC serves families with infants and children, we may receive information about a minor when a parent, guardian, or other authorized adult voluntarily provides it to us in connection with our programs, services, stories, or communications.

We encourage parents and guardians to use discretion when sharing information about children online.

9. Third-Party Websites and Services

Our website may contain links to websites, resources, social media platforms, or services operated by third parties.

NFC is not responsible for the privacy practices, security, or content of those third-party websites. We encourage you to review the privacy policies of any third-party website you visit.

10. Independent Organization

The NICU Family Collective is an independent, community-based nonprofit organization and is not affiliated with or part of Novant Health New Hanover Regional Medical Center, UNC Health, Wilmington Health, or any other healthcare system.

11. Data Security

We take reasonable administrative, technical, and organizational measures to protect information in our possession from unauthorized access, use, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee the absolute security of information transmitted to or through our website.

12. Your Choices

You may contact us at any time to:

  • Ask questions about information you have provided to NFC

  • Request that we update inaccurate contact information

  • Unsubscribe from certain communications

  • Ask about how your information is being used

You may unsubscribe from promotional or informational emails by using the unsubscribe instructions included in those communications.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time as our organization, website, or practices change.

When we make changes, we will update the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have questions about this Privacy Policy or how NFC handles information, please contact us:

The NICU Family Collective
Wilmington, North Carolina
Email: contact@nicufamilycollective.org